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"Beer Mail" concepting & mail-order program launch

In my role as Marketing Manager at Cook St. Liquor, I was tasked with launching a mail order program for shipping specially curated packages of craft beer directly to customers. I worked with a designer to create the logo and then did all the nuts and bolts of getting the program up and running, including: overseeing the online store, writing all copy for the website, choosing each bi-weekly selection of brews and coordinating the packaging and shipping.