Cook St. Liquor "Ruflandia" t-shirt concepting

In my role as Copy Writer and Marketing Manager at Cook St. Liquor, I was tasked with creating a new t-shirt concept every year, as an in-store giveaway during the Rifflandia music festival. For this design, we used our store mascot, Rufus the Labradoodle (who basically grew up in the store and was beloved by customers), and created the hashtag #Ruflandia. We used a photo of him holding a ball, and placed the Cook St. logo on the ball.