Victoria Beer Week print ad
I was hired as a Copy Writer and Marketing Manager by Cook St. Liquor specifically to position the company as the destination for craft beer in Victoria, BC. During the period from 2008 to 2018, we aimed nearly all of our marketing efforts toward letting customers know that was our focus. With this ad in the Victoria Beer Week program, we wanted to not only tout our new location but show that we were dedicated (and had been for 10 years) to selling and supporting craft beer, so that readers would know where to go to get their craft beer fix and find knowledgeable staff.