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BC Ferries Vacations brochure copy writing

Copeland Communications hired me to write copy about the vacation packages that BC Ferries was offering when it launched its new Vacations travel service in 2011. Because it was a new service that BC Ferries was offering, I was able to help shape the way the brand was to be offered to customers. Some of the packages were urban, while others were more adventurous, so the copy needed to be tailored to appeal to different demographics.