Cook St. Liquor print ad concepting

As one of the festival's sponsors, Cook St. Liquor ran a full-page ad in the Rifflandia music festival's program/magazine. As Copy Writer and Marketing Manager, I was tasked with creating the concept for the ad and working with the designer to bring it to life. For this ad, we used a photo of the store's well-known mascot, Rufus, and playfully alluded to the common hangover "cure."